Sodas Of

Identity,  Packaging,  Campaign

United Sodas Of America

United Sodas of America came to us to help them challenge the “soda quo.” Their flagship pack offers 12 unique flavors that are low in sugar, but high in flavor.


We’ve been with this brand since its inception—crafting its identity, colors, packaging, tone of voice, and the personality of its flavors—around the core belief that variety unites. The brand’s colorful minimalism simplifies the soda can into an American icon with incredible shelf presence.


Cannes Lions Award Winner – New Brand Identity and Package Design


Art Directors Club Winner – Brand Identity and Package Design


Dieline Award Winner: Best Brand Identity and Best of Beverage


Alex Center
Andrew Galloway
Pete Freeman
Ashleigh Bowring
Jeff Kardos
Kevin Batory
Ciaran Brandin
Ellie Jepsen
Liz Mydlowski


Mari Juliano

House of 207

3D Renders:
Aldo Gonzalez