For 20 years, Daniel Humm redefined hospitality at Eleven Madison Park. Now he’s setting the table for a different kind of guest: the home cook. Riff is his first line of chef-crafted meal kits, ready-to-cook dinners designed to come alive with fresh produce.

We built the brand end to end, spanning identity, color, type, art direction, voice, and a packaging system that teaches you to cook the box and then riff on it, bringing restaurant-level flavor to your table in less than 20 minutes.

Team

Kristina Bartosova
Kevin Batory
Ciaran Brandin
Dehlia Hennessy Brown
Alex Center
Pete Freeman
Liliana Soorin Kim
Maisie MacDonald
Hanna Pulis
Kellen Renstrom

 

Services

Brand Identity
Strategy
Logo
Package Design
Illustration
Motion
Copywriting

Collaborators

Strategy & Verbal Identity: Thomas Pokorn
Illustration: Daniel Triendl
Product Photography: Henry Leutwyler
Lifestyle Photography: Marcus Nilsson