Founder and CEO Sophie Bai, one of the world’s preeminent bio-cosmetic scientists, approached CENTER to name and build a suncare brand that would challenge the status quo by bringing a touch of luxurious fashion into the laboratory.
Enter Pavise—an advanced biotech company on a mission to break conventions of the skincare industry and take sun protection for every skin type seriously through meticulously researched, breakthrough technology. Named for the 14th-century full-body shield, Pavise offers the ultimate invisible defense against UV-induced skin aging through proprietary technologies built around molecular nanodiamonds.
Inspired by the electrifying and intensely-saturated visuals produced under the microscope, the packaging system features a vivid 3D recreation of Pavise’s patented DiamondCore® Shield, balanced by a refined typographic system that instills trust and embodies a brand rooted in extensive scientific research.
Forrest Huu Ta
Molecular Animation: Living Thing Studios
Photography: Tom Corbett
Brand Strategy: Nathan Manou