KatKin goes hardcore for cat health. For far too long the fat cats of the industry have been pushing false information and fluffy claims about what cats need. 


KatKin is a nutrition, education, and community focused cat-care brand based in the UK that works with world leading veterinarians and nutritionists to develop food that gives cats the nutrients they actually need. KatKin is cutting the fluff from the cat industry and exposing the truth behind mass-produced cat food.


KatKin’s mission is to show cat ownership for what it actually is, and defy the stereotypes of cat’s being “easy to care for.” They need “hardcore love” no matter if they’re a finicky feline or have a tricky tummy. The time for change is now, and we won’t stop until our cat-first, no-bs attitude becomes the new standard everywhere.


Andrew Galloway

Ciaran Brandin

Pete Freeman

Rob Oechsle

Ellie Jepsen

Hanna Pulis

Kevin Batory

Forrest Huu Ta

Madeline Beard

Ashleigh Bowring

Rhianydd Hylton

Alex Center


Photographer – Marcus Nilsson

Prop/Set Designer  – Sophie Strangio 

Brand Strategy – Sonder & Tell

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