The International Champions Cup is a global football tournament that brings some of the most iconic clubs in the world to the United States.

CENTER was tasked with a complete brand overhaul, creating ICC Trophy, a custom typeface to unify all communications, and a logo system that encompasses ICC, Women’s and Futures divisions under one iconic roof.

Team

Alex Center
Pete Freeman
Sam Bumbalo
Max Amato

Services

Identity

Collaborators

The Robot Company