Perhaps the star of the show is the Good Thanks icon, the thumb’s up—because we’re good, thanks! Whether it be dressed up in a cloche for the restaurant, or providing CPR to a lemon on a choking hazard poster, the thumb can endlessly transform.

As a casual Australian dining spot with top-notch food and drinks, Will aims to create a fine dining experience that feels like dinner at a friend’s place. We had a blast creating a system that celebrates the contrast between the front of house and the back of house, featuring elements such as a masking-tape inspired typeface and menus that resemble receipts.