Good
Light

Identity,  Packaging

Good Light

Founded by the standard-bearing beauty industry leader behind Very Good Light, David Yi, Good Light is a brand set on challenging the beauty binary with vegan, cruelty-free skincare products for all genders.

 

We built an exuberant brand for good light, reflecting their ideals for a utopic world through washes of cosmic color, celestial symbols that reference both alchemy and the internet, and digital-feeling, immersive collages designed to puzzle-piece together as fans’ collections grow.

TEAM

Andrew Galloway
Pete Freeman
Ashleigh Bowring
Jeff Kardos
Kevin Batory
Ellie Jepsen
Ciaran Brandin

CREDITS

Photography:
Grace Bukunmi

Director:
Valentina Vee

Video:
We the People