Good
Light
Identity, Packaging
Good Light
Founded by the standard-bearing beauty industry leader behind Very Good Light, David Yi, Good Light is a brand set on challenging the beauty binary with vegan, cruelty-free skincare products for all genders.
We built an exuberant brand for good light, reflecting their ideals for a utopic world through washes of cosmic color, celestial symbols that reference both alchemy and the internet, and digital-feeling, immersive collages designed to puzzle-piece together as fans’ collections grow.
TEAM
Andrew Galloway
Pete Freeman
Ashleigh Bowring
Jeff Kardos
Kevin Batory
Ellie Jepsen
Ciaran Brandin
CREDITS
Photography:
Grace Bukunmi
Director:
Valentina Vee
Video:
We the People