Good
Light

Founded by the standard-bearing beauty industry leader behind Very Good Light, David Yi, Good Light is a brand set on challenging the beauty binary with vegan, cruelty-free skincare products for all genders.

We built an exuberant brand for good light, reflecting their ideals for a utopic world through washes of cosmic color, celestial symbols that reference both alchemy and the internet, and digital-feeling, immersive collages designed to puzzle-piece together as fans’ collections grow.