Conbody

Identity,  Merchandise

Conbody

Conbody is a prison style fitness bootcamp that hires formerly incarcerated individuals to teach fitness classes. Developed by former inmate Coss Marte, Conbody’s real goal is to bridge a gap between yuppies and ex-cons, while providing resources and a path forward to communities in need.

 

The identity we built for Coss’s crew brings that prison-inspired grit to Conbody’s Lower East Side studio while inspiring a generation of fitness enthusiasts to do something to break the chain.

TEAM

Alex Center
Andrew Galloway
Pete Freeman
Ashleigh Bowring

CREDITS

Photography:
Mari Juliano

Photography:
Ian Sautner

Video:
Jeffrey Welk