Meet Ayoh—the greatest thing since sliced bread.

From the sandwich shop to your countertop.

Molly Baz is a bestselling cookbook author, recipe developer and condiment connoisseur, with a lifelong love of eating and teaching other people how to cook. Molly set out to make a mayo that makes it easy for home cooks to make any sandwich delicious at the squeeze of a bottle.

We worked with Molly to craft a design system that pays homage to the sandwich shops, delis and diners that gave birth to the quintessentially American go-anywhere food. Inspired by menu-boards and vintage ephemera, it celebrates the legacy of the places and recipes passed down through generations.

Team

Ellie Jepsen
Andrew Galloway
Hanna Pulis
Ciaran Brandin
Rob Oechsle
Rhianydd Hylton
Pete Freeman
Dehlia Hennessy Brown
Grace Dawson
Alex Center

Services

Identity
Package Design
Strategy
Illustration

Collaborators

Strategy:
Thomas Pokorn

Logo Lettering:
Alec Tear

Motion:
Johnny Lee