Mac does that.
We were enlisted to help build Apple’s latest global brand platform all about the way we work. Through a series of 15-second videos, digital assets, and a library of global translations, we express what it feels like to work on a Mac—fast, fluid, powerful, and (dare we say) fun.
We work on Macs every day—so we took clues from interface motions that help make our working lives easier.
From opening files, to switching between apps, to the magic of Touch ID, our motion design principles celebrate the moments that make MacOS so intuitive from the moment you boot up for the very first time.


Andrew Galloway

Ciaran Brandin

Pete Freeman

Forrest Huu Ta

Madeline Beard

Ashleigh Bowring

Justen Blaize

Rhianydd Hylton

Brooke Pathakis

Alex Center


Motion Design:

Joe Wrong

Diego Funken

Nick Carpenter


John Vallance